Welcome to 2007 and I hope that business will be good for all of you out there.
I wanted to talk about something which is perhaps quite controversial in this blog. Does the new business start up and small and medium enterprise actually need a website these days.
For a marketing company who provides websites as our core business, this is a controversial subject.
However, I felt it was time to review the case against a website to see if you could use some existing and new web based tools. This is what we see looking than the marketplace in the UK at the moment. Today it is possible for online businesses to win client enquiries and profitably sell their products by using eBay to present their products, or portals like the well regarded Craigslist.com to advertise services.
With eBay you can create a product entry, price it up along with a description, and present it to people to buy. With the newer Craigslist, the online version of classified ads, you can do something very similar. Or you could rely on e-mail marketing backed up by Pay Pal as a very simple way to get your product messages out there, and accept online orders. Closer to home, one of our clients in fact started their business selling disco equipment on eBay and were surprised about the success they had.
You might also consider advertising on specialist portals, i.e., you could be a small holiday home provider, advertising on vacation portals, such as www.stayinbeds.co.uk and have your customers contact you direct by phone or e-mail. You might be a head-hunter recruiter looking to looking to fill a position for a client. Craiglist’s job advertising could handle attracting enquiries for you, avoiding the need to investing in an employment website. And would there be a use even for a large organisation? Absolutely. Another valuable business objective could be served by using these alternative methods to market test something very quickly. A Website investment would be an unnecessary time constraint as well as a cash investment that would have to be justified. Blogs can also act as substitute websites. With the rising phenomenon called Web 2.0, featuring at it’s heart blogging and social-book marking, today’s blog can not only share your point of view, but also has links to take readers to place where they can buy a particular product that the blog might be discussing. In fact there are a number of examples of what is called A-List US bloggers who are making a good income through blog related sales.
So yes a controversial statement is particularly for a small or medium enterprise just starting out is that in some cases a website is no longer required. There are viable online facilities that a straightforward to use without you needing to spend too much time in understanding Web on how to make it work for you.
Self Help Corner
So should a business look to operate long-term without having a website? This is a much bigger question, something I’ll discuss in the next blog in the next couple of days. In the meantime, may I wish you a very good New Year and hope your business profits and targets all come true in 2007.
With Warm Regards
Chris Clark is an internet marketer who helps clients phones ring more frequently, increases email enquiries for their services, and makes on-line cash tills ring up more transactions. Catch Chris at firstname.lastname@example.org, web www.clarkmarketing.co.uk.